Privacy Policy

Overview

MerlinRx Technologies, LLC ("MerlinRx," "we," "us," or "our") respects your privacy. This Privacy Policy describes how we collect, use, and share information gathered through our website at merlinrx.info (the "Site"). This policy applies to the marketing website only, not to the MerlinRx clinical platform, which is governed by separate agreements and HIPAA-compliant policies.

Information We Collect

We collect the following types of information when you visit the Site or interact with us:

• Information you provide: When you schedule a demo or contact us, you may provide your name, email address, phone number, organization name, job title, and any additional information you choose to include.
• Automatically collected information: We collect standard web analytics data including IP address, approximate geographic location derived from IP, browser type, operating system, device type, referring URL, pages visited, and time spent on the Site.
• Session activity: We record on-page behavior — including mouse movement, clicks, scroll depth, and navigation within the Site — to understand how visitors use the Site and to improve the experience. Text entered into form fields is masked in these recordings.
• Company and visitor identification: We use reverse-IP lookup technology to identify the company or organization associated with your visit. Where available, this technology may also associate a visit with individual professional contact information (such as a name, business email address, or public professional profile). This information is used to support business-to-business sales and marketing.
• Marketing engagement: When you interact with our emails, forms, or other marketing materials, we collect information about those interactions (such as opens, clicks, and form submissions) and associate them with your contact record.

How We Use Your Information

• To respond to your demo requests and inquiries
• To communicate with you about our products and services, including sales outreach to business contacts at organizations that visit the Site
• To improve the Site and understand how visitors use it, including through aggregated analytics and session replay
• To measure the effectiveness of our marketing and sales efforts
• To comply with legal obligations

We do not sell or rent your personal information. We share information with service providers who process data on our behalf for the purposes described above, subject to confidentiality obligations.

Cookies and Tracking Technologies

The Site uses cookies, pixels, and similar technologies to operate the Site, analyze traffic, and support our sales and marketing activities. The categories in use include:

• Essential cookies: Required for basic Site functionality.
• Analytics and session-recording cookies: Set by our analytics and session-recording tools to measure Site usage and understand user behavior. Examples include Microsoft Clarity cookies such as _clck and _clsk.
• Marketing and visitor-identification cookies: Set by our customer relationship management and visitor-identification tools to associate visits with known contacts or organizations over time. Examples include HubSpot cookies such as __hstc, hubspotutk, and __hssc.

Our primary traffic analytics tool (Plausible Analytics) is cookieless and does not collect personal data. You can control or disable cookies through your browser settings; doing so may affect Site functionality.

Third-Party Service Providers

We use the following third-party service providers to operate the Site and support our business. Each provider receives only the information necessary to perform its service, subject to its own privacy practices:

• Plausible Analytics — cookieless traffic analytics.
• Microsoft Clarity (Microsoft Corporation) — session recording and behavioral analytics.
• RB2B — reverse-IP visitor identification for business-to-business sales.
• HubSpot (HubSpot, Inc.) — customer relationship management, marketing automation, and form handling.
• AWS Amplify (Amazon Web Services, Inc.) — website hosting.
• Google Fonts (Google LLC) — web font delivery.

We may add or remove service providers from time to time. We will update this list when material changes occur.

Your Choices

• Marketing communications: You may opt out of marketing emails by following the unsubscribe link in any email we send, or by contacting us directly.
• Cookies: You can control cookies through your browser settings. Most browsers allow you to block or delete cookies, and to be notified before cookies are set.
• Access and deletion: You may request access to, correction of, or deletion of personal information we hold about you by contacting us using the information below.

When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email. We (or service providers on our behalf) may then send communications and marketing to these email addresses. You may opt out of receiving this advertising by visiting https://app.retention.com/optout.

Data Security

We implement reasonable administrative, technical, and physical safeguards to protect the information we collect. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

HIPAA and Protected Health Information

This website does not collect, store, or process Protected Health Information (PHI). The MerlinRx clinical platform operates under Business Associate Agreements with our clients and is subject to HIPAA requirements. This privacy policy applies only to the marketing website.

Third-Party Links

The Site may contain links to third-party websites, including our scheduling platform. We are not responsible for the privacy practices of those sites. We encourage you to review the privacy policies of any third-party sites you visit.

Data Retention

We retain personal information you provide only for as long as necessary to fulfill the purpose for which it was collected, or as required by law. Website analytics and session recordings are retained according to the default retention periods of our service providers (typically between 30 days and 13 months). You may request deletion of your information by contacting us.

Children's Privacy

The Site is not directed to individuals under the age of 18. We do not knowingly collect personal information from children.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. Your continued use of the Site after any changes constitutes acceptance of the revised policy.

Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us at:

MerlinRx Technologies, LLC
info@merlinrx.health